SALLY HOLLINS

Sally Hollins has an excellent track record in the development of national and international franchises and businesses using strong commercial acumen, first class sales and marketing skills and exemplary people management.  With over 23 years of hands on experience in the private sector she has a unique perspective on how to increase sales whilst contributing positively to the bottom line.

Her career began with the Jenny Craig Organisation where as Operations Director she started up and managed centres for both a franchisee and the Company in W.A., N.S.W. and Victoria, New Zealand and the U.K. Throughout her time with Jenny Craig she established a track record of success by repeatedly improving conversions and growing sales.

On returning to Perth she spent a brief period of time working on the (successful) election campaign for an Independent Politician before joining another start-up company, Omegatrend International where she spent 15 years in various roles including Operations Director, Marketing and Communications Director and C.E.O.  She achieved results here too and helped to grow sales of that organisation to over $60 million by providing sales, service, marketing and communications solutions to help their 10,000 plus distributors sell to over 100,000 customers world wide.

In 2007 a New Zealand based Direct Selling Company bought Omegatrend.  Having no desire to leave W.A. again, Sally is now putting her experience to use with Devahasdin Communications.  In a totally commercial and results orientated manner Sally employs a unique and creative combination of marketing, communications and public relations to achieve increased sales and profit results.