Branding
Australian Technical College, WA Youth Awards, Parenting Kits on behalf of Department of Child Protection, Cadets WA
Cadets WA
In early 2006, the Office of Children and Youth wanted a brand change for its 10-year-old Cadets WA program. The client wanted an entirely fresh approach; a funkier image to attract more members and regenerate pride in those currently registered with the program.
A total revamp of the website, newsletters, brochures, enrolment forms, promotional material gave it a whole new look. We targeted audiences including schools, students, parents, media and the nine cadet host organisations. Recruitment was significantly boosted.
Australian Technical College
In February 2006 Devahasdin was contracted to implement all communications strategies and develop a local brand for the new Australian Technical College – Perth South.
We created a grant scheme for industry involvement and implemented strategies to ensure its reach and impact. We produced all of the publicity and promotional material as well as their electronic presence. It was a comprehensive campaigned that worked extremely well.
